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They would spend time working with companies holding modelling contests. This was the precursor to the Ford Models Supermodel of the World competition which was established in 1980. Ford also focused their attentions on Brazil which had a broad array of seemingly “unique” models, which eventually led to institution of Ford Models Brazil.
In spite of the heroin chic movement, model Claudia Schiffer earned $12 million. With the popularity of lingerie retailer Victoria’s Secret, and the Sports Illustrated Swimsuit Issue, there was a necessity for healthier-looking supermodels corresponding to Tyra Banks and Heidi Klum to meet commercial modelling demand. The mid‑1990s also noticed many Asian nations establishing modelling agencies...
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